Search Engine Register, Optimize friendly website, Free

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Search Engine Register, Optimize friendly website, Free
Search Engine Register
Optimize friendly website Free
   1. Cheating on search engines.
   2. Bad Links and re-directs
   3. Incorrect use of Frames
   4. Long loading times
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When your site is easy to read by search engines, you will be rewarded with higher rankings. And higher rankings mean more visitors to your site! This page shows you what search engines like and don't like.



1. Cheating on search engines.

Cheating on search engines

Cheating on search engines
It only takes one person to ruin your web business when you try to cheat on search engines. Do not take the risk, there are many 'legal' ways to achieve a top ranking on search engines.
Whatever you do, do not use the following:
Obvious link exchanges to improve your ranking or PageRank
1. Hidden text and links in the same color as the background
2. Hidden text and links in a frame with a width of 0.
3. Hidden text and links by using styles.
4. Hidden text and links by using absolute div position tags.
5. Cloaking in order to mislead search engines
6. Having multiple domain names containing exactly the same content
7. Using multiple titles for one page
8. Using many doorway pages, each targeting one specific keyword
9. Using your keywords so many times that it is obviously only for increasing rankings. (e.g. www.congocoons.com)
10.Using transparent images with alt tags to mislead search engines



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2. Bad Links and re-directs

Bad Links and re-directs

Bad Links and re-directs
We come across many web sites, often online shops, that use the wrong web host / provider for their services. Truly a shame, since many weeks or even months of hard work wasted by the fact that the host simply makes their sites invisible for search engines!
Whatever you do, do not use the following:
Links to web sites that use hidden links
1. Use free or low-cost web hosts. (geocities, freeserver etc)
2. Intro pages that block access to the main site
3. Flash introductions that block access to the main site
4. Too many JavaScript`s making the site unreadable for search engines
5. JavaScript menu's making the site unreadable for search engines links to product pages that cannot be seen / indexed by search engines
6. Using re-directs that can not be followed by search engines

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3. Incorrect use of Frames

training

Incorrect use of Frames
Many people reject frames. We have seen many (very) good web sites though that use frames. It is possible to have a great page rank, but it will cost you a LOT more effort than using plain non-framed htm pages.
When using frames, make sure you do the following:
1. You will have to provide search engines with a description what the frames are about.
2. You will have to prevent search engines from indexing a page that was supposed to be part of a framed site. (For example your navigation menu)
3. When linking to a page on your site, link to the framed site as a whole, not just to the frame itself.
4. Make good use of meta tags and the [noframes] tags to tell search engines what the frameset is about.


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Google
4. Long loading times

4. Long loading times

4. Long loading times
Once, we had a client asking for a solution to his low visitor-amount. When opening his page, a site about art-works, it turned out that the main page was over 2 mega bytes of data. A modem user would have to wait about 5 minutes for this page to load. Reduce your loading time, or your visitors will simply leave before your site is loaded.
Whatever you do, do not use the following:
1. Images with a total size bigger than 40kb.
2. More than 15 images on 1 page
3. Images without indicating the width and height.
4. Images without using an ALT tag to tell search engines what it is about.
5. Ideally each image should be less than 1160 bytes, to easily fit into one TCP-IP packet.
6. Using images where you could have used plain text
7. Having a loading time longer than 15 seconds using a 56k modem (±60kb total)

In order to reduce the loading time of your pages, we have tools in our optimize section that will reduce the loading time of your images.
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